perceived fit
英 美
契合度
当前的品牌延伸研究中,感知契合度(perceived fit)的作用已经得到了大多数研究者的认可,但是许多研究均忽略了对感知契合度有或多或少影响的可能的调节变量。
感知匹配度
经典的品牌延伸文献认为,延伸 品类与母品类的“感知匹配度”(perceived fit)是消费者评判一个品牌是否适合延伸到某产品品类 的关键因素(Aaker and Keller,190;Boush et al.,87;Prk et l.
Brand Equity; Product Complementarity; Perceived Fit; Extension Evaluation; Cobranding.
品牌权益;产品互补性;知觉契合度;延伸评价;共品牌。
How the brand trust influences the brand attitude, perceived fit and extension evaluation was studied through analyzing 278 effective samples.
通过对278个有效样本的分析,重点考察了品牌信任对品牌态度、契合感知与延伸评价关系的影响。
Designed to fit into a small site, LABS were placed at subsurface to reduce the perceived size of the facility and to ensure vibration and light sensitive environments.
实验室适合小的场地,置于地下减少设施的感知大小,以确保对振动和光线敏感的环境。
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