While Putin's successor as President, the diminutive Dmitry Medvedev, has tried to beef up his image by wearing leather jackets and claiming he pumps iron, he is widely seen as a softer figure.

相比而言，尽管普京的继承者、身材矮小的德米特里·梅德韦杰夫不断尝试各种办法，以提升自己的形象——他穿了皮夹克，还声称自己练习举重——但他依然被广泛视作一个相对软弱的人物。

"The brand is your promise that represents real things that you deliver," said Steve Cannon, vice President of marketing for Mercedes-Benz USA, a company that knows something about image creation.

梅塞德斯·奔驰(Mercedes - Benz)美国公司营销副总裁史蒂夫·卡农称：“品牌就是一个人的承诺，承诺你真正能够做到的事情。”该公司对于形象塑造比较在行。

For those who just can't get enough of US president-elect Barack Obama, a Japanese mask-maker is giving thousands of people the chance to be his spitting image.

对于那些还没过够“奥巴马瘾”的人来说，现在有个好机会，日本一家面具生产商能让你一尝扮成奥巴马的滋味。