1. the act of sponsoring (either officially or financially)

1.资助(金);赞助(金);资金支持
sponsorship is financial support given by a sponsor.

e.g. Campbell is one of an ever-growing number of skiers in need ofsponsorship...
坎贝尔是越来越多需要得到资助的滑雪运动员之一。
e.g. Private sponsorships only accounted for a third of all arts funding last year.
个人赞助只占去年所有艺术基金的三分之一。

2.赞助行为;资助行为
sponsorship of something is the act of sponsoring it.

e.g. When it is done properly, artssponsorship can be more effective than advertising.
如果方式得当的话，艺术赞助可能比做广告更有效。

1. 赞助式广告：通过以上四个角度分析企业战略规划. 答:(1)旗帜广告(Banner),(2) 按钮广告(Button),(3)赞助式广告(sponsorship),(4)关键字广告(Keyword)要清晰这些广告方式的详细表现形式和优缺点.

2. sponsorship

2. 赞助商：而显示型广告包括横幅 (banner)、富媒体(rich media)、数位影音 (digital video)与赞助商(sponsorship)等,整体市占仅为 33% ,去年总收入为76亿美元. 而若从广告付费的模式来看,以绩效为基础 (performance-based) 的网路广告逐渐成长,