The Japanese towels have a more casual look than the elegant, traditional European waffle weave.

比起高雅的传统欧式华夫格织布， 日式毛巾的外观看来普通得多。

But since the mass market in the United States still prefers terry, these waffle weave towels are currently sold only in Japan.

但是因为美国的大众市场仍然偏毛巾布，目前这种华夫格织毛巾只在日本销售。

Though by no means cheap, European waffle weave towels actually cost less than the high-end plush terry towels favored by many American consumers.

欧洲的华夫格织毛巾虽然一点也不便宜，但价格还是低于很多美国消费者喜爱的高档厚软毛巾。