Now the systems are being linked, and companies are using data-mining techniques to get a complete picture of their operations - "a single version of the truth", as the industry likes to call it.

现在，这些系统都被连在了一起，而且商业公司都使用数据挖掘技术以获得他们运作的一幅完整图景——“事实的唯一版本”——业界乐于赋予其的称呼。

Where Hegel had believed in an absolute truth to be revealed in the course of history, Nietzsche believed that which we call ‘truth’ to be nothing but our “irrefutable errors.

黑格尔相信存在于历史之中的绝对真理，而尼采认为我们所谓的“真理”只不过是“暂时不能驳倒的错误”罢了。

This is what psychologists call the illusion of truth effect and it arises at least partly because familiarity breeds liking.

它被心理学家们称为真实虚幻性效应。